Quick jump to page content
Main Navigation
Main Content
Sidebar
Home
About the Journal
Editorial Team
Current
Archives
Contact
Register
Login
Search
Toggle navigation
SJCC Management Research Review
Search
About Journal
SJCC Management Research Review
(A Bi-Annual, Double-Blind, Peer-Reviewed, Open Access Refereed Journal)
ISSN: 2249-4359
Home
Archives
Volume 13, Issue 2, December 2023
Published:
2023-12-30
Articles
The Hindenburg Research Report: An Event Study On Stock Prices of Adani Group of Companies
Priyanka Ghosh
1-17
PDF
DOI:
https://doi.org/10.35737/sjccmrr/V13/i2/2023/192
Accumulated Goods & Service Tax (GST) Refund and Its Adverse Impact on Business Performance
Sunil Kumar, Gurmeet Singh
18-43
PDF
DOI:
https://doi.org/10.35737/sjccmrr/V13/i2/2023/193
Factors Influencing Purchase of Sustainable Products – A Comparative Study on Gen Y and Gen Z in Bengaluru City
Raveena Roy, Lakshmi K. S.
44-67
PDF
DOI:
https://doi.org/10.35737/sjccmrr/V13/i2/2023/194
College Students' Perceptions on Articifical Intelligence (AI) in Mangaluru Educational Settings
Carrel Sharel Pereira, Joyce Muriel Mascarenhas, Shivshankar Bhatt, Sharol Savitha Rodrigues, Ruth Samantha Stephen Almeida
68-79
PDF
DOI:
https://doi.org/10.35737/sjccmrr/V13/i2/2023/195
Electronic Word-of-Mouth (e-WOM) and Its Impact on Customer Trust and Buying Decisions In Social Commerce
Kanimozhi G., Sengottuvel. C
80-92
PDF
DOI:
https://doi.org/10.35737/sjccmrr/V13/i2/2023/196
An Empirical Study on the Impact of Online Marketing on Consumer Behaviour in Bangalore
Kiruthikka V., Raghu. Y
93-102
PDF
DOI:
https://doi.org/10.35737/sjccmrr/V13/i2/2023/197
Digital Marketing Strategies Used by Novice Entrepreneurs in Promoting their Business - A Study in Bangalore
Suraj Sahoo J., Raghu Y.
103-119
PDF
DOI:
https://doi.org/10.35737/sjccmrr/V13/i2/2023/198
Effects of Social Marketing to Mitigate Climate Change and Achieve Sustainable Development
Gorky Dubey, Bedia D. D.
120-132
PDF
DOI:
https://doi.org/10.35737/sjccmrr/V13/i2/2023/199