HEALTH CONSCIOUSNESS AND LIFESTYLE OF CONSUMERS TOWARDS ORGANIC PRODUCTS

##plugins.themes.academic_pro.article.sidebar##

Published Dec 1, 2016
Download
PDF
Statistic

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...
Volume 6, Issue 2, December 2016

##plugins.themes.academic_pro.article.main##

R. Ayswarya
Ph.D. Research Scholar, PG & Research Dept. of Commerce, Holy Cross College (Autonomous), Tiruchirappalli-2, Tamilnadu
S. Vasanthi
Associate Professor in commerce, PG & Research Dept. of Commerce, Holy Cross College (Autonomous), Tiruchirappalli-2, Tamilnadu

Abstract

In India organic products are gaining importance and nowadays consumer's show increase interest in organic products as health factor plays a major role while consuming organic products. Thus this paper analyzes the health consciousness and lifestyle of consumers consuming organic products in Tiruchirappalli city corporation, Tamil Nadu. A structured questionnaire was used by a survey method to collect data form one hundred sample respondents. The results show that majority of respondents purchase organic products to maintain good health and rely on the quality of the product

##plugins.themes.academic_pro.article.details##

How to Cite
Ayswarya, R., & Vasanthi, S. (2016). HEALTH CONSCIOUSNESS AND LIFESTYLE OF CONSUMERS TOWARDS ORGANIC PRODUCTS. SJCC Management Research Review, 93–101. Retrieved from http://www.sjccmrr.res.in/index.php/sjcc/article/view/94

References

  1. B. Srilakshmi (2007), "Food Science", 4th edition, New age international (p) Limited publishers, New Delhi.pp:403-404.
  2. Bhupendra Kumar (2014),"Biofertilizers and organic farming", 1st edition. Centrum press, New Delhi.pp:22-23.
  3. Shalini Suri (2012), "Organic farming", APH publishing corporation. New Delhi.pp:25-26,221.
  4. www.irmbrjouranl.com
  5. www.mdpi.com/joumal/sustainability
  6. www.interscience.wiley.com http ://www.mnkj ouranls. com/ij kst.htm