Published: 2023-12-30

Articles

The Hindenburg Research Report: An Event Study On Stock Prices of Adani Group of Companies

Priyanka Ghosh

1-17

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DOI: https://doi.org/10.35737/sjccmrr/V13/i2/2023/192

Accumulated Goods & Service Tax (GST) Refund and Its Adverse Impact on Business Performance

Sunil Kumar, Gurmeet Singh

18-43

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DOI: https://doi.org/10.35737/sjccmrr/V13/i2/2023/193

Factors Influencing Purchase of Sustainable Products – A Comparative Study on Gen Y and Gen Z in Bengaluru City

Raveena Roy, Lakshmi K. S.

44-67

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DOI: https://doi.org/10.35737/sjccmrr/V13/i2/2023/194

College Students' Perceptions on Articifical Intelligence (AI) in Mangaluru Educational Settings

Carrel Sharel Pereira, Joyce Muriel Mascarenhas, Shivshankar Bhatt, Sharol Savitha Rodrigues, Ruth Samantha Stephen Almeida

68-79

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DOI: https://doi.org/10.35737/sjccmrr/V13/i2/2023/195

Electronic Word-of-Mouth (e-WOM) and Its Impact on Customer Trust and Buying Decisions In Social Commerce

Kanimozhi G., Sengottuvel. C

80-92

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DOI: https://doi.org/10.35737/sjccmrr/V13/i2/2023/196

An Empirical Study on the Impact of Online Marketing on Consumer Behaviour in Bangalore

Kiruthikka V., Raghu. Y

93-102

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DOI: https://doi.org/10.35737/sjccmrr/V13/i2/2023/197

Digital Marketing Strategies Used by Novice Entrepreneurs in Promoting their Business - A Study in Bangalore

Suraj Sahoo J., Raghu Y.

103-119

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DOI: https://doi.org/10.35737/sjccmrr/V13/i2/2023/198

Effects of Social Marketing to Mitigate Climate Change and Achieve Sustainable Development

Gorky Dubey, Bedia D. D.

120-132

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DOI: https://doi.org/10.35737/sjccmrr/V13/i2/2023/199