Financial Behavior and Investment Decision: A Gender Perspective Study

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Published Jun 1, 2017
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Volume 7, Issue 1, June 2017

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Ms. Akrista Bora
Assistant Professor, Department of Humanities, Girijananda Chowdhury Institute of Management & Technology (GIMT), Hatkhowapara, Azara, Guwahati- 781 017, Assam
Dr. Nilanjana Deb
Associate Professor, Department of Business Administration, Girijananda Chowdhury Institute of Management & Technology (GIMT), Hatkhowapara, Azara, Guwahati- 781 017, Assam

Abstract

Since The Last Part Of The Twentieth Century, Women Have Become A Significant Part Of Our Nation's Workforce And This Has Eventually Resulted In More Socio-economic Independence Of Women In India. With Economic Empowerment, Financial Behaviour Of Women Has Changed And Slowly And Gradually They Started Making Their Own Financial/investment Decisions. The Present Study Made An Attempt To Examine If There Was Any Difference In Financial Behaviour And Investment Decision-making Across Gender. The Study Was Based On A Sample Of 60 Respondents -30 Males And 30 Females - Residing In Guwahati City. Analysis Of Data Revealed That Men Tend To Differ From Women With Regard To Long-term Financial Goal Setting, Active Saving, Choosing Financial Products Etc. Further, It Was Found That The Investment Choice Of Both The Gender Groups Was More Or Less Similar With Majority Of The Respondents Preferring To Invest In Fixed/recurring Deposits, Public Provident Fund, Life Insurance Policies And Gold & Precious Objects.

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How to Cite
Bora, M. A., & Deb, D. N. (2017). Financial Behavior and Investment Decision: A Gender Perspective Study. SJCC Management Research Review, 1–13. Retrieved from http://www.sjccmrr.res.in/index.php/sjcc/article/view/21

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