Effects of Social Marketing to Mitigate Climate Change and Achieve Sustainable Development

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Published Dec 30, 2023
https://doi.org/10.35737/sjccmrr/V13/i2/2023/199
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Volume 13, Issue 2, December 2023

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Gorky Dubey
Ph. D. Research Scholar Pandit Jawaharlal Nehru Institute Of Business Management, Vikram University, Ujjain
Bedia D. D.
Ex-Director, Associate Professor, Pandit Jawaharlal Nehru Institute Of Business Management, Vikram University, Ujjain

Abstract

Educating all the sectors of society- adult, women, children, community, religious frontrunners, and marginalized people is imperative as health and a good life is after all the right of every single person. This also helps India achieve the Sustainable Development Goals as per UN Envision 2030 of which India is a signatory and a frontrunner to achieve the goals. This research paper is an effort to evaluate the sense of environmental EIC (Education, Information and Communication) along with the awareness regarding the measures to mitigate climate change by the Government of Madhya Pradesh, India, and its level of acceptance and extent of awareness in the society. The research study also attempts to find the response of the various stakeholders of the society. The outcomes exhibited that there is a noteworthy connection between the level of consciousness for environmental conservation and climate change mitigation and the response of the public towards the government's social marketing campaigns to protect the environment.

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How to Cite
Dubey, G., & D. D., B. (2023). Effects of Social Marketing to Mitigate Climate Change and Achieve Sustainable Development. SJCC Management Research Review, 13(2), 120–132. https://doi.org/10.35737/sjccmrr/V13/i2/2023/199
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