The New Normal Consumer: A Study on Onilne Shopping Behaviour of Consumers
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Abstract
The virus has disrupted the world economy and the consumption patterns. A vital role is played by the Consumers in the economy, which nearly accounts for 70 percent of gross domestic product. The period of lockdown, isolation and economic uncertainty has changed the way consumers behave and think. This has largely affected their buying habits, these rapid shifts have significant implications on the consumer production items. Consumers are avoiding large gatherings, store visits and less contact to retail stores. This has paved a way for the e-commerce giants. Consumers value brands that focus on their needs during this pandemic times. Due to the economic fluctuations the overall shopping basket is reducing in size
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How to Cite
Nathwani, D. (2022). The New Normal Consumer: A Study on Onilne Shopping Behaviour of Consumers. SJCC Management Research Review, 12(1), 11–25. https://doi.org/10.35737/sjccmrr/v12/i1/2022/152
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