ROY, R.; K. S., L. Factors Influencing Purchase of Sustainable Products – A Comparative Study on Gen Y and Gen Z in Bengaluru City. SJCC Management Research Review, [S. l.], v. 13, n. 2, p. 44–67, 2023. DOI: 10.35737/sjccmrr/V13/i2/2023/194. Disponível em: http://www.sjccmrr.res.in/index.php/sjcc/article/view/194. Acesso em: 18 may. 2024.