Factors Impacting Online Buying Behaviour of College Girl Student’s Towards Sari

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Published Aug 13, 2022
https://doi.org/10.35737/sjccmrr/v12/i1/2022/156
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Volume 12, Issue 1, June 2022

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S. Poongodi
Assistant Professor, PG Department of Commerce-CA, Nallamuthu Gounder Mahalingam College, Pollachi, Tamil Nadu
P. Jayanthi
Assistant Professor, PG Department of Commerce-CA, Nallamuthu Gounder Mahalingam College, Pollachi, Tamil Nadu

Abstract

Online purchase of sari is gaining popularity due to various reasons like availability of more designs and varieties, quick change to fashion and the like. Accordingly, an attempt has been made in this paper to know the variables that influence the level of preference of college students towards online purchase of sari. Data for the study have been collected from 148 college students through issue of well- structured questionnaire by adopting convenience sampling technique. Simple Percentage, Weighted Average Ranking and Chi-square test have been used to analyze the data. The study discloses that majority of the college students prefer to purchase sari through Whatsapp group followed by Face book, Instagram, and online shopping websites. The factors that influence college students to purchase sari through online are good quality, more varieties and designs, more choice, time saving, convenient, durability offers and discounts, free delivery and easy return policy. Chi-square test reveals that age, area of residence, family income per month, year of study, number of female members in the family, usage of internet are significantly associated with the level of preference towards online purchase of sari.

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How to Cite
Poongodi, S., & Jayanthi, P. (2022). Factors Impacting Online Buying Behaviour of College Girl Student’s Towards Sari. SJCC Management Research Review, 12(1), 80–86. https://doi.org/10.35737/sjccmrr/v12/i1/2022/156
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