Online Business Issues and Strategies to overcome it – Indian Perceptive

Abstract

The post pandemic scenario have bought in an massive overnight change in the consumer shopping behavior from want need buying consumers they have moved to bulk buying ones, from on-site retail buying consumers to online shoppingprosumers, thus accelerating the growth ofe-commerce and online shopping. The retailers across the country are trying to have their presence felt on online platform to enhance their business to the nook and corner of the country as well as across the globe. E-commerce was making it presence felt from way back 1960s and business houses used it has tool to exchange the data earlier, by 1979 they started sharing documents via tis tool and finally by 1990s the online markets surged and started gaining momentum. Keeping the same trend India is also transforming the way of doing business, as greater population of India falls under young demographic profile withkeenness to use internet, aiding in growth ofecommerce and promoting online shopping. There are various reasons for flourishing e commerce business worldwide like massive developments in the internet usages among the masses, major advancements in information technology sector, vast progression at logistics and deliveries fronts, time saving mode of shopping, buying variety of product, even groceries at a click of a button, the list continues the major chunk added to all these isease of doing business at global level. With the tremendous growth ofe- commerce sector in India, it has come with numerous challenges. Thus this paper addresses the challenges and solutions towards e-commerce business in the Indian perspective both from the point of view of the customers as well as the business owners.